The website I chose is www.jambajuice.com.
This smoothy place, Jamba Juice, is very popular in California, but I do not think it is very much so here in Philly.
The website is very colorful and easy to maneuver. The colorful colors act to mimic the colorfulness of the different types of fruit. The eye popping colors are like eye candy, drawing the viewer in to the website.
A big pull that the website has is the fact that they are promoting the healthy side of their food choices. The three main links on the page are all referring to the health of a person. These all are used to help pull in people who are trying to be healthy. They make it so choosing healthy beverages are easy, fast, and good tasting. They used the fact that so many people are trying to be healthier now to their advantage and dedicated part of their website to that.
The lack of ads ensures that the viewer is not getting distracted while on the site. The ads tend to take away from the actual website and therefore the message that the creators of the website are trying to portray.
The simple yet decorative layout allows for easy browsing through their site, lessening confusion and frustration so as to keep the viewer on their site.
They provide links showing that they are on Facebook, twitter, and tumbler. This is to get their name out there so people will come to their locations.
It is surprising at how much you notice about websites when analyzing them!
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